Advanced Snow and Ice Solutions

Company Profile

Advanced Snow and Ice Solutions is a nationwide provider of commercial snow and ice control management services specializing in multi-location, geographically dispersed businesses.

Challenge

With a nationwide network of service providers, Advanced Snow needs to be able to supply crews at a moment's notice whenever and wherever bad weather strikes. This requires Advanced Snow to be proactively informed about weather conditions at each of its sites and be alerted of any snow, sleet, ice or wintry mix conditions.

Before working with us, Advanced Snow staff would check the weather conditions for each of its sites manually on the National Weather Service website. They would then call up the assigned subcontractors to give them a heads-up if there was a weather alert for any of their sites. This process was tedious, repetitive, time-consuming and completely manual in nature. Advanced Snow was therefore looking for an automated weather alert and notification solution as part of their Salesforce CRM.

Solution

World Wide Web Communications' solution was to provide Advanced Snow with automatic weather alerts by integrating with the National Weather Service web service, which provides weather details. Once the information is obtained, the application automatically sends a fax – via an Internet fax protocol – to those subcontractors who need to be alerted about bad weather conditions.

We developed a dashboard in Salesforce, which shows a color coded display of weather alerts and drills down further to a view of important details on the alert. As soon as a staff member logs into his Salesforce account he can see all the weather alerts that indicate level of alert severity along with a complete listing of weather conditions for the current week by each site.

Benefits

The primary benefit of the solution developed by World Wide Web is the improvement in productivity and customer satisfaction. By automating the day-to-day task of keeping subcontractors informed of any serious weather conditions, Advanced Snow is able to pull employees away from this task and utilize their time and skills for more productive and income-generating activities. By proactively having the system notify subcontractors, Advanced Snow can make sure their subcontractors are dispatched to client sites on time.

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