|
|||
Beneficial Bank Intranet Case Study
Challenge Beneficial's intranet had grown quite large over the years, and its maintenance was the responsibility of a single employee. It was such a manual process that the task of teaching others to maintain it was viewed as too time consuming and therefore never initiated. Another challenge was finding information in the intranet because the content was not searchable. Solution We began by setting up the SharePoint portal server and migrating all of the bank's existing intranet content to SharePoint. Taking advantage of SharePoint's built in security, content management and document management features we were able to establish sites specific to each department. This allowed department managers to maintain their own intranet content without the need to know HTML or other programming technologies. With SharePoint, Beneficial Bank's employees now had the added capability to quickly search and retrieve documents using SharePoint's built-in search tools. Benefits
The Whacky World of Wikis
We chose a media-Wiki because of its versatility. It can easily be edited. You or anyone you designate can easily edit information while viewing the Wiki. Also, you can give outside vendors access to view certain pages but not everything in the Wiki. A media-Wiki is developed using the same language — HTML — as a web site but is much easier to learn. We created templates for each section of the Wiki for the employees to follow in order to maintain a consistent look and feel. We also developed a help section for them with a step-by-step guide on how to keep the Wiki updated, and we showed them how to locate useful documentation already online about media-Wikis. The Wiki documents each facility's technology. Employees can now find out the specifications of each server, network component, etc. The Wiki documents each program used on the servers as well as renewal information, licensing information, etc. Each server, network component, and program page links to the appropriate vendor and lists all contact information for that vendor. In the Wiki we developed a section for business processes, which lists all the processes specific to each IT person. For example, if a new employee is hired in the IT department, he or she could use the Wiki's processes section to learn how the department functions. By documenting and organizing all of this information in an online Wiki, the company is well-equipped if an employee is unavailable for any reason. It creates more efficiency throughout the IT department and provides a reliable and scalable base for other departments throughout the company to follow suite. Putting Google Analytics to Work for You
Once Google Analytics is installed on your web site, you'll have access to more than eighty helpful reports. You'll learn about Meta data such as what keywords visitors are typing into the search engines to find your site and the geographical area from which they came. By analyzing this data, you'll be able to fine-tune your web site to bring in more quality prospects and earn more business, thus increasing your web site's return on investment. Google Analytics is free, but it takes time to configure so we traditionally charge for this service. However, right now we are offering it to our clients free. In addition to the free setup, we will be following up to review the first month's statistics. This information can help us make recommendations that could improve your web site and help drive more traffic to it. If we've already installed Google Analytics on your web site, you should expect a call from us in the coming weeks so we can discuss your first report and offer tips for increasing traffic. If for some reason you haven't heard from us, please don't hesitate to contact us at 856-482-2424.
|
Marketing Your Web site: A 12-Step Program  Get the jump on your competition by adding dynamic video content to your web site. Our Video Production partners can produce any of the following web site videos:
|
||
Beneficial Bank's intranet was primarily made up of static HTML files. The challenge with static HTML files is that editing them requires in depth knowledge of writing HTML. This prevented department managers from being able to maintain their own department's content. Another downside of Beneficial's intranet was that its look and feel had not kept pace with the bank's branding so it looked out of synch with the public web site and the bank's marketing materials.
One of our recent projects for a major, multi-facility company in Texas was to document and back-up their entire IT department's information. The company had never had all this information in one place before; rather, it was dispersed among three individuals in the IT department. By documenting and organizing all this information within a media-Wiki, we were able to create the first steps of a disaster plan for the company's IT department.
During July, August and early September Heather Morse, our in-house marketing assistant, has been calling many of our clients offering to set up Google Analytics free. Google Analytics enables you to keep tabs on your web site's traffic including number of visitors, where they came from (what page they were on prior to visiting your site and what search engine sent them to you), general behavior and trends, how long visitors spent on the site, how many pages they viewed, and a great deal of other information.
